Google adds shipping and return labels to product listings in search and shopping tool

With the holiday season quickly approaching, Google plans to surface the shipping and return policies of stores that list items on its platforms to help consumers quickly find out if they can get free delivery and returns on their purchases. You’ll see the labels appear across both free and paid listings. “Free delivery by Friday, December 24th,” says one of the example annotations the company shared. Merchants will need to meet a list of requirements before they can add the labels to their listings, so you won’t see them on every product.

Shipping and return annotations won’t dramatically change your shopping experience, but they make you decide to jump on a product you would have otherwise glossed over. Google has spent much of the last year adding these types of features to its shopping hubs. At I/O 2021, for example, it showed off a feature inside of Chrome that displayed shopping carts you abandoned before completing a purchase in a new tab.

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