Category: author_name|Kris Holt

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LinkedIn is shutting down its Stories feature after a year

LinkedIn is ditching Stories. The company will shut down the feature by the end of September, a year after rolling it out. As it turns out, ephemeral posts aren't a perfect fit for every social network. Perhaps with ROI and KPIs in mind, LinkedIn says its users want videos that stay on their profiles permanently, not ones that vanish.

"In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting," Liz Li, LinkedIn's senior director of product wrote. "Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise."

As such, the company's going back to the whiteboard. It's taking what it learned from Stories (such as users wanting creative tools to liven up videos in a professional way) to create a "reimagined video experience across LinkedIn that’s even richer and more conversational."

Just about every major social network hopped on the Stories bandwagon after the likes of Snapchat and Instagram found huge success with the format. Although the feature has proven a hit on the likes of YouTube and Facebook, Stories haven't taken off on every platform. Twitter recently shut down Fleets, its take on Stories, less than nine months after launching the feature.

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Amazon calls for FTC chair Lina Khan’s recusal from antitrust investigations

Amazon has requested the recusal of Federal Trade Commission Chair Lina Khan from the agency's antitrust investigations into the company. "Amazon.com, Inc. respectfully petitions the commission for recusal of Chair Lina Khan from any antitrust investigation, adjudication, litigation, or other proceeding in which Amazon is a subject, target or defendant for which Chair Khan's prior public statements create the appearance of her having prejudged facts and/or legal issues relevant to the proceeding," the company said in a 25-page filing.

President Joe Biden appointed Khan as FTC chair this month on the same day she won confirmation as an agency commissioner. She came to prominence as a critic of major tech companies, including Amazon. Khan published a Yale Law Journal article in 2017 titled "Amazon's Antitrust Paradox," in which she argued that US policies and laws weren't enough to keep giants like Amazon accountable.

"Given her long track record of detailed pronouncements about Amazon, and her repeated proclamations that Amazon has violated the antitrust laws, a reasonable observer would conclude that she no longer can consider the company’s antitrust defenses with an open mind,” Amazon said in the filing, as The Wall Street Journal notes.

The FTC is looking into Amazon as part of a series of investigations against major tech companies. The agency is also reviewing Amazon's plan to buy movie studio MGM for $8.45 billion.

Khan previously worked with the House Judiciary's antitrust subcommittee on a 16-month probe into Amazon, Apple, Facebook and Google. Last year, Democrats on the panel called on Congress to consider breaking up those companies. During her confirmation hearing, Khan said she would speak with FTC ethics officials regarding a possible recusal if needed.

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